Hawthorn Creative | Our Process
Custom web development, graphic design, branding and marketing in the Southern Berkshires and New York's Hudson Valley
web design, graphic design, marketing, web development, custom website, Berkshires, hudson valley, western Massachusetts, New York
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Though every project is different, the process we use to navigate each project remains the same. We begin by building a clear understanding of our client’s needs and goals; next we gather the best tools for the job. We provide a detailed project estimate and timeframe, and then we get down to work.

IDEA

We start with equal parts research and brainstorming to produce our concept.

SKETCH

Quick pencil sketches allow us to quickly refine the concept in collaboration with our clients.

DESIGN

Our polished design takes shape and we refine the color palette using Adobe design software.

DEVELOP

Our final design is developed as needed for our specific project: website, posters, etc.

TEST

Exhaustive testing and copy-editing mean that the finished product displays exactly as intended.

ASSESS

Only through assessment can we know how successful our final product is. We offer specific tools to measure the success of our marketing efforts.